As a septic contractor, few things are more frustrating than paying for ads — and getting the wrong kind of calls.
Calls for services you don’t offer
Price shoppers who never call back.
Tire-kickers who waste your time
If this sounds familiar, you’re not alone.
Here’s the truth: Google Ads won’t automatically bring you great leads. You have to set it up right — or Google will gladly spend your money on the wrong clicks.
Why It Happens
Most of the time, poor lead quality is caused by:
- Too-broad keywords that show your ads to the wrong audience
- Generic ad copy that doesn’t clarify what services you offer
- Landing pages that don’t act as a filter for the jobs you want
What You Can Do
To fix the problem, you need to take control of your setup:
- Use specific, high-intent keywords that match the jobs you actually want
- Write clear, direct ad copy that speaks to your best customers
- Build landing pages that filter — make it obvious who you help (and who you don’t)
When you get this right, everything changes.
You stop wasting money on bad leads… and start getting calls from people who are ready to hire you.
Need Help?
Sign up for a FREE phone consultation with me. Click Here. You’ll be taken to my personal calendar.
