If you’re running a septic service business, you’ve probably experienced this: a homeowner calls, asks for a quote, maybe even sounds interested, but then, they disappear, never to be heard from again. No call back. No follow-up. Just silence. It’s frustrating, time-consuming, and bad for business. So why does this happen? And, more importantly, how can you stop it?
In this post, we’ll break down why your septic leads ghost you and what you can do to turn that trend around.
Reason #1: They Don’t Trust You Yet
Trust is everything, especially in home services. When a stranger is about to dig up their yard or fix a critical system, homeowners need to feel confident. If your Google Business Profile is sparse, if your reviews are vague or nonexistent, or your landing page feels generic, they’ll back off.
Fix it: Make your online presence feel trustworthy. Highlight certifications, show real photos of your crew and equipment, and display positive, detailed reviews. A clean, professional image builds confidence.
Reason #2: Confusing or Weak Follow-Up
If your process doesn’t include a clear next step, your leads will stall out. Did you explain what happens next? Did you offer a written estimate and timeline? Or did the conversation end with a vague “we’ll be in touch”?
Fix it: Create a clear, repeatable follow-up system. Send a friendly email or text recap after the quote. Remind them of what they’ll get, how soon, and why your service is the smart choice. Don’t just give them a quote. Guide them every step of the way to hiring you.
Reason #3: You’re Attracting the Wrong Leads
It’s true that some homeowners are just price-shopping. If your ads or website emphasize low pricing over quality and professionalism, you may be unintentionally attracting ghosters. You don’t want that.
Fix it: Position your business around trust, quality, and reliability. Speak directly to serious buyers who value getting the job done right. Never compete on price. That’s a race to the bottom. Compete on professionalism and the value the customer gets when they hire you. Most people don’t mind paying top dollar to solve a problem as long as they can be confident the problem will be solved.
Reason #4: Your Google Ads or Website Are Misaligned
Sometimes, the issue isn’t your service. It’s the way you’re presenting it online. Misleading ad copy, slow-loading websites, or generic landing pages can cause high bounce rates and lead drop-off.
Fix it: Make sure your Google Ads match your landing page message. Highlight what sets you apart. Make your phone number easy to find. Use direct language like “free estimates,” “emergency service available,” or “fully licensed and insured.”
Stop Getting Ghosted and Start Getting Booked
Ghosting doesn’t mean you’re doing something wrong. It means there’s a communication gap. Close that gap by showing you’re a professional, building instant trust, and making it incredibly easy for homeowners to hire you.
If you’re ready to finally get consistent leads that convert, I can help. I specialize in running Google Ads for septic contractors who are tired of wasting time and money on bad leads. Sign up for a free phone consultation. We’ll talk about your business and how to get past whatever is holding you back. No sales talk, just honest, straight talk about your business.
Sign up for a FREE phone consultation with me. Click Here. You’ll be taken to my personal calendar.
