Are you getting clicks on your ads and visits to your website but very few, if any, phone calls or booked jobs? You’re not alone. One of the most frustrating issues for a septic service business owner is generating leads that don’t turn into paying customers.
Maybe at first glance, everything seems to be working. Your Google Ads are running, people are finding your website, and your phone rings occasionally. But when you check your calendar, it’s not full and your crew isn’t busy enough. So, what’s going wrong?
The problem usually isn’t the lead. It’s what happens after the lead finds you.
Most septic contractors unknowingly sabotage conversions by sending leads to their website, or with weak landing pages, unclear messaging, or missing trust signals. When a homeowner is dealing with a septic issue, they’re not shopping for entertainment. They’re looking for a fast, trustworthy solution.
If your site or ad doesn’t immediately signal trust, professionalism, and clarity, they’ll hit the back button and call the next company.
Here’s how to fix it.
- 1. Lead with Clarity: Make sure your website and ads clearly say what you do. “Septic Pumping,” “Drain Field Replacement,” “Emergency Septic Repairs.” These should be front and center. Use bold headlines that tell the customer, “You’ve come to the right place.”
- 2. Build Trust Quickly: Showcase what makes you credible. If you’re licensed, insured, or have been in business for years, say so. Add photos of your team in uniform, your branded truck, or real job sites. These visuals instantly make you more trustworthy.
- 3. Improve Your Call-to-Action (CTA): Make it easy to contact you. Place your phone number at the top of your page. Include a short form. Let them know you offer free estimates or emergency service. The easier you make it to take the next step, the more likely they will.
- 4. Use Testimonials Strategically: Reviews are powerful, but only if they’re relevant. Encourage happy customers to mention details like fast service, professionalism, and how the job was done right. These are the details that build confidence in new prospects.
- 5. Load Fast and Look Great on Mobile: Most people are searching for septic help from their phones. If your site is slow, clunky, or hard to read on mobile, you’re losing leads.
Final Thoughts
Fixing your conversion problem doesn’t mean spending more money. It means optimizing what you already have. With a few key changes to your online presence, you can turn more of your existing leads into paying jobs AND keep your schedule full without raising your ad budget.
If you’re not sure where to start, I can help. I’ve run Google Ads for septic service businesses across the country and know what works. Book a free, no-pressure consultation. Link is below.
Sign up for a FREE phone consultation with me. Click Here. You’ll be taken to my personal calendar.
