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If you’re running a septic service business, you’ve probably felt the frustration of an unpredictable phone. One week you’re slammed with calls, the next… crickets. This kind of inconsistent lead flow isn’t just annoying—it makes it nearly impossible to plan your schedule, grow your team, or hit your revenue goals.
So why is this happening? And more importantly, how can you fix it?
The root problem is usually visibility. Most homeowners only think about their septic system when there’s a problem. That means they’re not following you on social media or remembering your name from last year—they’re going straight to Google and typing in something like “septic tank pumping near me.”
Now here’s the catch: if you’re not showing up in that moment, you’re invisible.
There are three key ways to make sure you show up when it counts:
- Google Ads – These ads put your business at the top of search results right now. Unlike SEO, which takes time, Google Ads let you pay to appear when someone in your area is actively looking for your service.
- Landing Pages That Convert – Once someone clicks your ad, where do they land? A strong, simple landing page that clearly explains your services, displays your phone number, and builds trust through reviews and credentials makes a huge difference in turning visitors into leads.
- Google Business Profile – This is a free tool from Google that helps you show up on the map, especially for local “near me” searches. A well-optimized profile with photos, accurate hours, and strong reviews helps build instant trust with homeowners in your area.
If you’re inconsistent with your marketing, you’ll get inconsistent results. But when your ads, website, and Google profile all work together, something powerful happens: you start attracting a steady stream of qualified leads. And that predictability is what allows you to grow.
I’ve helped septic companies go from quiet phones to consistent call volume by building simple, effective systems that run in the background. If you’re tired of wondering when the next job will come in, I’d love to help you get off the rollercoaster.
Click the link below to book a free phone consultation. No pressure, just straight talk about what’s working and what’s not—and what we can do to fix it.
