If you’re spending money on Google Ads but your phone isn’t ringing, or you’re getting calls about jobs you don’t even do, you’re not alone. A lot of septic contractors jump into Google Ads without a clear plan. They pick the wrong keywords, skip conversion tracking, and send people to generic websites that don’t convert.
It’s like handing Google your credit card and hoping for the best.
But running a profitable Google Ads campaign isn’t about hope. It’s about having a solid plan. There’s a reason Google calls it a campaign. Like any campaign—military or otherwise—you need a strategy, or you’ll get run over.
Let me tell you a quick story about a real client (we’ll call him Nathan). Before he hired me, Nathan was running his ads straight to his homepage. He had no conversion tracking and no way of knowing if those ads were helping or hurting his business. He was spending money without any idea what he was getting in return.
We changed all that.
We focused his campaign on his most profitable services—like drain field installs and tank replacements. Then we built landing pages that loaded fast, spoke directly to the customer’s problem, and made it clear that Nathan was the right guy for the job.
We set up call tracking and form tracking so he could see exactly where every lead came from and what it cost him.
The results? Nathan started booking 2 to 4 high-quality jobs a week—each worth thousands. And more importantly, he knew exactly what he was spending and what he was earning.
If your ads aren’t getting results, it’s probably your setup. The good news? That’s fixable.
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