If you’re spending money on Google Ads for your septic service business but your phone isn’t ringing, you’re not alone. This happens a lot. Fortunately, there’s a fix for it. Many contractors assume that simply running ads will bring in new leads, but if those ads aren’t set up and managed correctly, they can quietly drain your budget with little to show for it.
So, why aren’t your septic ads getting calls?
The most common reason is simple. Your ads are showing up for the wrong searches or reaching the wrong people. Google Ads is a powerful platform, but it doesn’t do the thinking for you. If your keywords are too broad, or worse, left on autopilot, your ads might be showing up for DIY queries, people looking for jobs, or even searches completely unrelated to septic services.
Sometimes people will search for septic service related topics only because they’re curious or looking for images. Choosing the right keywords to target is essential and you only want keywords that show a high buying intent.
Second, if your ad copy doesn’t clearly communicate that you’re a trustworthy, professional septic company, people will scroll right past you. The best prospects are searching because they have a real problem that they need fixed right away and if your ad doesn’t scream “professional solution,” they’ll bounce and move on to your competitor’s ad.
And even if your ad is perfect, if your landing page is slow, confusing, or lacking credibility, you’ll still lose the lead. A clear headline, strong call to action, visible phone number, and trust indicators like reviews and licenses make a huge difference.
Fortunately, all of this can be fixed quickly.
Start by reviewing your keyword targeting. Are you bidding on terms like “how to pump a septic tank” or “septic tank job openings”? If so, you’re wasting clicks. Focus on buyer-intent keywords like “septic tank replacement near me,” “emergency septic repair,” or “licensed septic installer.” Keywords that clearly show buyer intent.
And, you don’t need a lot of keywords either. Usually, a couple of high intent keywords is all a campaign needs.
Next, look at your ad copy. Does it highlight what sets you apart? Mention years of experience, emergency service, free estimates, or satisfaction guarantees. Give the homeowner a reason to trust you immediately.
Then, audit your landing page. Make sure it loads fast, looks good on mobile, and clearly states what you do and how to contact you. You can test the load speed at: https://pagespeed.web.dev
Add photos of your team and trucks, include a few strong customer reviews, and ensure your call to action is visible without scrolling.
Finally, remember the quality of your leads is only as good as the quality of your setup. If your Google Ads account hasn’t been touched in weeks, or worse, is managed by someone who doesn’t specialize in the septic industry, you’re leaving money on the table.
I’ve managed Google Ads for septic companies across the country, and I know what works and what doesn’t. If you’re ready to start getting more calls and better customers, let’s talk.
Schedule a free consultation today there is never any sales pressure when you consult with me. It’s just honest straight talk about how to get your phone ringing again.
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