If you run a septic service business, chances are you’ve been burned by bad leads. Someone fills out a form or calls your number, but they’re just “shopping around.” Maybe they disappear after the quote. Maybe they wanted a service you don’t even offer. Either way, you just wasted time—and money.
The truth is, not all leads are created equal. In fact, chasing the wrong leads is one of the biggest hidden costs septic companies face. Let’s break down why this happens—and how you can fix it.
Why Most Septic Leads Don’t Convert.
The biggest culprit is poor lead quality. Whether you’re using cheap lead services, broad match keywords, or generic Facebook ads, you’re casting too wide a net. That brings in people who:
- Aren’t ready to buy
- Don’t understand what they need
- Are just calling around for prices
These leads don’t convert. And every minute your crew spends answering those calls or chasing no-shows is time and money down the drain.
How Google Search Ads Can Help.
When done right, Google Search Ads help you target people who are actively looking for what you offer—right now. That means fewer price shoppers and more high-intent customers.
But “done right” is the key phrase here. Poorly managed campaigns can be just as bad as cheap lead services. The trick is setting up your campaign to:
- Target only the areas you serve
- Use tightly themed ad groups and keywords
- Send traffic to a landing page that builds trust and converts
What It’s Costing You.
Let’s say a call costs $30. If only 1 in 5 turns into a customer, you’re paying $150 per job. But if you could improve your conversion rate—even to 1 in 3—you could lower your cost per job to $90. That’s real savings, and it adds up fast.
What You Can Do Today.
- Audit where your leads are coming from.
- Track your conversion rate (calls and forms).
- Get help managing your Google Ads—especially if you’ve tried it before and it didn’t work.
Your time is valuable. Stop spending it on low-quality leads that go nowhere.
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