If you own a septic service company, you already know how frustrating it can be to spend money on marketing that doesn’t bring in the right kind of leads. You might be running Google Ads right now or tried in the past, but you weren’t sure if it was working. The truth is, Google Ads can bring in steady, high-quality leads, IF you set it up the right way.
In this video, we break down a proven system for using Google Search Ads to get more calls, more estimate requests, and more booked jobs for your septic business. And the best part? It’s not complicated. Really, it’s simple. You just need to focus on three essential pieces.
First: Target the Right Keywords
Not all Google searches are created equal. If you’re bidding on vague or broad terms like “septic,” you’re probably wasting money. Instead, focus on high-intent keywords like:
- “septic tank installation near me”
- “septic pumping service [your city]”
- “drain field replacement”
These are searches made by people actively looking to hire someone now.
Second: Use a Laser-Focused Landing Page
Sending ad clicks to your homepage is a common mistake. A dedicated landing page, built specifically for one service, one area, and one clear message, will convert more visitors into real leads. Your landing page should:
- Match the ad’s message (so people know they’re in the right place)
- Be simple, fast, and mobile-friendly
- Show your phone number prominently
- Include trust signals like reviews, photos of your truck or team, and any guarantees you offer
Third: Track Everything
You can’t improve what you’re not tracking. Make sure you have conversion tracking set up for both calls and form submissions. This lets you see exactly which ads, keywords, and locations are bringing in real customers so you can double down on what’s working and cut what’s not. This is essential to a profitable campaign. Otherwise, you’re just guessing and guessing never works long term.
If you’ve run Google Ads before and didn’t see results, don’t give up. Most campaigns fail because they’re set up too broadly, with poor targeting, bad landing pages, or no tracking. With a refined strategy, Google Ads becomes one of the most powerful lead generation tools available to home service businesses. In fact, once you get an ad campaign properly adjusted, it is realistic to expect a 5:1 return on your ad spend. That means for every $1 spend on ads, you can expect $5 in profit. Nice!
Final Thoughts
If you’re ready to grow your septic service business and get better results from Google Ads, I can help. Remember that 5:1 return on ad spend I mentioned earlier? That’s a real thing and that’s our goal for every campaign we manage.
I specialize in running high-performing Google Ads campaigns for septic contractors. I’ll make sure your keywords are dialed in, your landing pages are built to convert, and your campaign brings in quality leads, not just clicks.
Sign up for a FREE phone consultation with me. Click Here. You’ll be taken to my personal calendar.
