We get these questions a lot. Here are our best answers...
Do You Use Contracts?
We understand the importance of flexibility and trust in our business relationships, which is why we do not require a contract for our services. Our goal is to maintain transparency and ensure that you feel comfortable and confident in our partnership at all times. We are committed to delivering measurable results and believe that our performance should be the basis for continuing our collaboration."
How do you determine the budget for a campaign?
We determine the budget based on your business goals, the competitive landscape, and the typical cost-per-click in your industry. We also consider the geographical targeting and potential search volume to ensure we're maximizing your ROI while staying within your financial constraints.
What's your approach to keyword research?
We perform detailed keyword research using tools like Google Keyword Planner and industry-specific insights. We focus on high-intent keywords that are most likely to convert, such as "emergency plumber near me" or "best HVAC repair in [city name]."
How do you optimize campaigns for the best results?
We continually monitor and adjust your campaigns based on performance data. This includes refining keywords, ad copy, and targeting settings, as well as adjusting bids to optimize the cost-per-acquisition and maximize ROI.
Can you provide examples of successful campaigns?
Yes, we can share case studies and performance metrics from previous campaigns that highlight our success in increasing leads and reducing acquisition costs for similar home service businesses.
How do you track and report on performance?
We use Google Analytics, Google Ads reporting tools, plus third party tools to track key performance indicators such as click-through rates, conversion rates, and cost-per-lead. We provide monthly reports that detail campaign performance, insights, and strategic adjustments.
What makes your agency different from others?
We are the only agency offering HomeServices PPC Advantage, our proprietary integration of Google Ads, advanced PPC advertising strategies, cutting-edge AI, market intelligence and a comprehensive database. Our specialization in home service businesses means we understand the unique challenges and opportunities in your industry. We are also committed to transparent communication and building a partnership approach with our clients.
What is your client communication frequency and format?
In the first 90 days of a campaign, we typically communicate with clients on a weekly basis to provide updates and gather feedback. Communication is done through emails, scheduled calls, and monthly review meetings. Beyond 90 days we will communicate with clients once a month or as needed.
How quickly can we expect to see results from our Google Ads?
Typically, you can start seeing initial results within the first month as we optimize the campaigns. However, it usually takes 2-3 months to fully optimize the campaigns and see more consistent results.
Are there any additional costs we should be aware of?
Our fees are all-inclusive of management, reporting, and optimization of your Google Ads campaigns. Any additional costs would be external, such as increased ad spend for scaling campaigns or additional services outside the original scope.
