Google Ads Keyword Match Types: What They Are and How to Use Them for Better Results
If you’ve ever launched a Google Ads campaign and wondered why your phone isn’t ringing or why the calls you do get are completely weird or irrelevant your keyword match types could be the reason. Many small business owners and marketers make the mistake of assuming Google automatically knows who you want to reach. In […]
How the Google Ads Auction Really Works—and Why You Don’t Have to Outspend Your Competition
If you’ve ever wondered why your competitor’s ad shows up above yours on Google—even though you’re spending just as much—you’re not alone. Many small business owners think Google Ads is just a matter of “who pays the most.” But that’s not how the system actually works. Let’s break it down. The Players in the Game […]
How to Structure Your Google Search Ads Account for Better Results
If you’re running Google Ads for your home service business and not seeing the results you want, the problem may not be your budget. It could be your account structure. In this post, I’ll explain how to set up your Google Search Ads account the right way—especially if you’re in a service business like septic, […]
How to Add Negative Keywords in Google Ads (And Why You Should)
When you’re running Google Ads, every click costs money. And if you’re not using negative keywords, chances are good that a lot of those clicks are costing you without bringing in any real business. Let’s fix that. What Are Negative Keywords? Think of negative keywords like a “No Trespassing” sign for your ads. They tell […]
How to Find High-Intent Keywords for Google Search Ads
When it comes to running successful Google Ads, most small business owners start with a big mistake: they bid on keywords that are too broad. Words like “plumber,” “contractor,” or “flooring” might seem like a good starting point—but they rarely convert into paying customers. Why? Because they don’t reflect clear buying intent. If you want […]
Google Ads, Local Service Ads, and SEO
If you’ve ever searched for a home service business on Google, like a plumber, electrician, or septic company, you’ve likely seen a mix of results: Google Guaranteed listings, traditional search ads, business profiles on Google Maps, and organic results. But what exactly are all these different listings, and which one should your business focus on? […]
